How I’d approach a traffic SEO strategy for a brand (5 Steps ):
traffic SEO strategy search engine optimization for a brand
1) Fix the non-sexy SEO problems:
– Fix your ship’s holes
– Kill indexed tag pages
– Fix duplications of pages
– Help search bots crawl your store
– Crush dead vendor pages flooding the index
– Kill collections linking to duplicated products
2) Create systems for the sexier side of SEO:
– Research, and create an information architecture
– Make customer journeys easier
– Build customer journeys
– Test customer journeys
3) Build audit schedules:
– Audit analytics (GSC + GA = Gold mine)
– Audit page speed on money pages
– Audit technical SEO foundations
– Audit collection/intent layouts
– Audit your product pages
– Audit homepage layout
– Audit decaying pages
– Audit internal linking
– Audit viral topics
– Audit link equity
– Audit schema
10 actionable technical SEO tips I’ve used to help improve a site’s technical SEO
4) Create the masterplan:
– Build out your topical clusters
– Build out your intent funnels
– Improve site-wide templates
– Focus on bigger impact fixes
– Test your changes
– Compound fixes
– Leverage time
– Work on CRO
5) Build your brand & audience:
– Brand building/link building
– Brand building will help with PR & E-E-A-T
– SEO is easier when there’s a brand authority
– SEO is easier when there’s an engaged audience
– Brand building and personalisation is a power strategy
traffic SEO strategy search engine optimization for a brand In a nutshell, Focus on building strategic audits, prioritise fixes and remember the power of compounding growth changes.
